A workplace strategy for the office and work environment is more than just a floorplan – it is a long-term plan for how people, ways of working and physical environments interact to create value. A well-executed strategy turns the office into a tool that supports both organisational goals and employees’ daily work.

The role of a workplace strategist is to translate organisational needs into a functional office solution. This means gathering data, analysing how people work today, and defining what is required for the work environment to support future needs. The result is a strategy that sets guidelines for office design and working methods, for example when transitioning to activity-based working or hybrid work.

A strong workplace strategy takes into account:

• Organisational goals and vision – how the office can contribute to achieving long-term ambitions.
• Work environment and health – enabling well-being, productivity and satisfaction.
• Flexibility in ways of working – supporting both individual focus work and different forms of collaboration.
• Culture and identity – reflecting organisational values and strengthening a sense of belonging.

Workplace strategy is not a one-off exercise but a framework that must be continuously reviewed and developed. When implemented correctly, the office can become a competitive advantage that makes the organisation more attractive, sustainable and successful.

Want to learn more about how to design a workplace strategy? At workplacestrategist.eu you’ll find courses and certification programmes for workplace strategists, giving you tools, methods and models to create work environments that truly work.