About us

Every organisation deserves a workplace strategy that truly works. With the right tools and knowledge, you can be the one to make that difference.

Build your expertise – shape workplaces that make a difference

WorkplaceStrategist.eu is an international learning platform created by WeOffice.eu, a Swedish consultancy specialising in workplace development since 2012. Our mission is to make high-quality workplace strategy knowledge accessible to professionals worldwide.

At the core of our courses lies the Workplace Adequacy™ Framework, developed by Dr. Aram Seddigh – licensed psychologist, economist, and PhD in Work and Organisational Psychology.

This framework brings together research-based insights and practical tools to help organisations design workplaces that truly support performance, health, and long-term adaptability. On this platform, you can start with the Workplace Strategist Diploma, where you’ll gain a solid foundation in workplace strategy, methods, and tools. You can then deepen your expertise through advanced modules in implementation and follow-up, and finally take the step to become a Certified Workplace Strategist. Our learning experience is interactive and engaging, supported by AI-generated avatars that present the material. The content itself, however, is fully developed by experts and based on extensive research and hands-on practice.

Whether you are an architect, HR or change manager, facility manager, consultant, or workplace professional, our courses are designed to help you strengthen your role in shaping the workplaces of the future.

Workplace strategy is not just about spaces – it’s about enabling people and organisations to thrive. Our courses give you the expertise to turn strategy into action and ensure long-term impact. Start your journey today and become a driving force in the future of work.

Meet our course leaders

Workplace Strategist Programme

Get to know our course leaders for our workplace strategist programme.

Dr. Aram Seddigh

Dr Aram Seddigh is a recognised expert in workplace development with a focus on office environments and new ways of working. He is a licensed psychologist, an economist, and holds a PhD in Work and Organisational Psychology, where his research examined how different office environments influence employee health, performance, and productivity. As the founder of WeOffice.eu and the creator of the Workplace Adequacy™ Framework, Dr Seddigh combines research-based insights with hands-on consultancy experience. He has guided numerous organisations in designing workplaces that truly enable people and businesses to thrive. Within this course, Dr Seddigh has been responsible for developing the content as well as for certifying participants. He continues to drive innovation in the field of workplace strategy and remains committed to advancing knowledge that bridges science and practice. For direct contact, he can be reached at aram@weoffice.se.

Emma

Emma is an AI-generated avatar who represents a workplace expert with a focus on change management, design, and human-centred workplace strategies. In this role, she guides learners through key aspects of workplace transformation and the shift towards flexible and modern ways of working. As a co-presenter in this course, Emma highlights the practical dimensions of implementing new workplace concepts – from office design and project organisation to employee engagement. She supports students in understanding how to create collaborative, productive, and supportive environments by applying proven methods in design and communication.

James

James is an AI-generated avatar representing a workplace leader with a focus on data analytics, technology, and strategic planning for modern offices. In this role, he demonstrates how advanced analytics can optimise workplace design and usage. As a co-presenter in the course, James supports learners in understanding how data-driven strategies can create efficient, adaptable, and future-ready environments. He highlights how the combination of technology and strategy can help organisations evolve and build workplaces that meet both today’s and tomorrow’s needs.